Fast Co. Magazine Covers Ignite

BRIEF

Get tech journalists
Who are skeptical of new AI technologies
To cover unproven products
By granting special, behind-the-scenes access to how such products are made.

KEY INSIGHT

Tech journalists tend to be weary of promising new technology, because the promises rarely come true. However, by shifting our pitch to the development process, and not the end result, we put a fresh spin on an old narrative and earned massive PR impressions as a result.

ROLE

Press Liaison • Event Producer • Demo Writer


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