Unifying A Vision

BRIEF

Get Microsoft’s executive leadership
Who have disparate visions for AI digital assistants
To invest $1B into a single strategy
By bringing that strategy to life

KEY INSIGHT

Microsoft was divided over the role of intelligent digital assistants. Rather than strategy decks, we relied on the old adage that it’s better to show than say.

RESULT

$1B in funding released to development

ROLE

Creative Director & Producer • Writer

Read the White Paper: Designing AI with EQ >